Women use the opposite strategy. They are far more selective about who they like but have a much higher matching rate of about 10 percent.
But curiously, the vast proportion of matches came from men, whether for the team’s male or female profiles. “Even though the male:female ratio in our dataset is roughly even, on average, 86% of all the matches our male profiles receive come from other men,” say Tyson and co.
This suggests that homosexual men play an important role on Tinder. “Homosexual men are far more active in liking than heterosexual women,” say the team.
Just as puzzling is that one of their male profiles—the one showing the account to be disabled—received all its matches from women. Just why this happened isn’t clear.
The way men and women gain matches is different, too...."