Have you considered adding mobility to your Business strategy?
This is one of the first questions I pose to small business owners on my business development discovery calls. According to our recent research, 49% of the enterprise workforce identifies mobility as a significant part of their work style
But today, thanks to the widespread use of mobile technologies such as Wi-Fi, messaging, videoconferencing, and virtual workspaces,
Yes, our world has gone Smartphone’s, laptops, tablets, apps, but that doesn’t mean small businesses can’t use mobile to their advantage. In fact, as a small business mobile marketing be your secret weapon. In fact, according to the Cisco’s VNI Global IP Traffic Forecast, 2014-2019, within three years there will be 24.4 billion network devices across the globe, and nearly half, or 47 percent, will be mobile-connected.
For day-to-day activities like shopping, browsing and socializing, your customers have put mobile first. To keep pace with this shift in customer attention, modern marketers (and small business owners) must do the same.
Since you have a smaller customer base compared to bigger chains, you’re able to more actively engage with them. For example, you can easily see how your customers respond to email campaigns, Facebook polls, daily deals and even your mobile messages.
Based on this insight, your small business can segment customers based on preferences and deliver more customized offers.
Ask yourself a few simple questions to determine an effective mobile strategy for your business…
- What business objective would your mobile strategy be tied to?
- What opportunities might your business is missing without a mobile strategy?
- Does your small business need a mobile strategy?
- What platforms are being used by your buyer person to access your digital assets for search and/or buying?
- What other questions do you need to ask before making an investment?
- How can your small business use mobile marketing and technology to meet consumers where they’re at?
Create a Mobile-Specific Engagement Strategy Businesses need to remember that mobile shoppers won’t browse and buy in the same manner as traditional online shoppers, so their mobile strategy will need to be very specific. Visitors are typically more engaged on their Smartphone’s, although they will be consuming less content.
Make a Good First Impression
One major aspect of increasing engagement is to consider what your customers will see in their first use. An app that has been designed well, offers tasteful instructions, and includes features that will help users to get going quickly will make a great first impression on your customers.
Spur Engagement with Push Notifications
Marketers should consider sending push notifications to mobile app users based on their previous use of the application and user segmentation. These notifications can include video, pictures, text, and external links that may redirect to specialized landing pages. Local push notifications can also be used to remind users who may not have interacted with the application in a while to check out what’s new.
Use Cloud Apps
Cloud computing offers a variety of features involving modern cloud based apps to innovative cloud phone systems for businesses to slash the expense and time involved in developing new ideas that can take customer engagement to a new level. Cloud computing has completely changed the mobile market by allowing customers to access more features than ever on their mobile devices.
Offer Real-Time Benefits and Rewards
Retailers need to do more with their mobile apps than just giving customers the chance to look at products or buy items via their Smartphone’s. Customers will be more likely to utilize your app if they have access to real-time solutions, such as receiving detailed product descriptions when they scan QR codes found on packaging and product labels.
Put the “Social” in Social Media
Customers are more frequently reaching out to brands and businesses for answers to their questions about products. Unfortunately, many of them are waiting a long period of time to get answers, as business response times via social media just aren’t what they should be. Additionally, your customers will take to social media to express their complaints and displeasure with your lack of follow up.
Customer engagement is crucial when it comes to keeping your customers happy. By following a few simple tips to improve engagement in your mobile marketing strategy, you’ll keep customers interested and loyal to your brand in the future.